So why do we say Brand Commune is a place, not a thing? A collaboration, not a company? Here’s the story: It used to be that what we now call a brand – and all the work that goes into one – was the exclusive purview of giant ad agencies and marketing firms – as if some critical mass of humanity and overhead was required to come up with a good idea or two. But did you ever notice that most of that work was being done by a handful of smart, creative individuals? And did you ever wonder if all the overhead really made any difference? Turns out you were right to wonder. Brand Commune is – again, a place, not a thing – where a loosely knit group of just such smart, creative individuals shows up with a good idea or two of their own (see some of them by clicking Projects at left). It’s our contention that creating a great brand doesn’t necessarily have to be that complicated a thing.
COLLABORATORS ON THE COMMUNE:
 |
Shane Boyd Writer & Strategist shane@repcounsel.com |
 |
Les Baker Baker Company les@bakercocreative.com |
 |
Danny Nguyen Baker Company danny@bakercocreative.com |
 |
Bert Guthrie Flying Dreams, Inc. bguthrie@flyingdreams.net |
 |
Rick Hublein Imagen8sion rhublein@imagen8sion.com |
 |
Bruce Anderson Anderson Consulting ba@acdallas.com |
 |
Rich Flora Flora Creative, Inc. rich@floracreative.com |
 |
Angie Highland Grotta Marketing Research angie@gmr-research.com |
 |
Jeff Hooper Capital H Strategies jeff@jeffhooper.net |
 |
Paul Brandenburger Writer & Brand Strategist paul.br@me.com |
 |
Les Kerr Les Kerr Creative les@leskerr.net |
 |
Jim Starr Concept+Copy jim@jim-starr.com |
 |
Chris Walker Web Developer cwalker.pro@gmail.com |
 |
Susan Knape Susan Knape Associates susuan@susanknape.com |
 |
Glenn Hadsall Bottle Rocket glennh@bottle-rocket.com |
 |
Poppy Sundeen Poppywriter, Inc. poppy@poppywriter.com |
 |
Gordon Blocker linkedin.com |
 |
Wayne Geyer Writer wayne@waynegeyer.com |
 |
Kirby Warnock Writer kirby@bigbendquarterly.com |
 |
Jason Gonzalez Web Developer j.gonzalez@paragonei.com |