Merchandising Your Brand

They may tend to walk funny, not have a lot to say, and consume more than the average person in smokeless tobacco products, but the regular crowd at a National Cutting Horse Association event is just like the rest of us: they love a good show. And to them, everything from the billboard they see driving in to the event jacket they wear driving home is part of the deal.
Several times a year, a team of Communers comes together to create marketing materials like the ones you see below.

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